Case Studies

Past and present campaigns have covered a wide range of business types and industries. Client confidentiality is something we take very seriously, so the names of businesses cannot be provided. Examples of what we have achieved for various types of businesses are outlined below:

Appointment setting/lead generation

A software company wished to generate sales of its new system to appropriate companies, the companies existing sales force was limited and it was decided to outsource the lead generation and allow the in-house sales force to concentrate on following up all hot leads generated.

No database of targets existed and therefore a list had to be sourced and imported into a custom-built database. Strategic Opportunities Australia was able to allow our clients sales team to concentrate on face to face contact with potential clients.

Appointment setting

A business consultancy required 15 appointments a week with directors of local companies to promote their services. Each day the company sent out 10 to 15 mailings and our task was to follow up by telephone and book appointments.

"Thanks for a good job done well. We hired three tele-agencies with an identical brief and gave you all selections from the same data file. I am pleased to confirm that Strategic Opportunities were the most professional in terms of pre-sales meeting, IT support and quality of data returned. The daily reporting was
the most thorough, you collected the best quality and quantity of data and the data has checked out from our own independent audit of the files returned.

We look forward to working with you regularly in the coming year...

Lead generation/awareness building

On behalf of a large training provider we undertook a campaign aimed at building awareness of the companies accreditation. During the campaign call-backs were arranged for our clients account managers.

Lead generation/awareness building

In our opinion the results from our cold calling exercise with SOA have delivered significantly more leads than attending exhibitions over the past 12 months, with similar costs associated with each project.

It is clear from our initial analysis that on a pure cost basis it makes more commercial sense to outsource this service to an organisation like SOA than to try and deliver this service ourselves due to the flexibility and quality of service we have received.

I therefore, have no hesitation in recommending SOA to any other organisation who would wish to use their services.’